An exclusive LIVE Webinar
Using Content Marketing to Drive Lead Generation
You can still register and watch the replay!
Not every ‘sales lead’ becomes a client. But every client started out a sales lead. Can’t happen any other way!
Sales leads are the lifeblood of growth for every organization. Generating them should be a top-priority strategy for everyone involved in sales and marketing at your firm.
And one of the best ways to do that is through ‘gated’ content… the content where downloaders have to give you their contact information to gain access. And in doing so, generate a sales lead for you.
In this fast-paced webinar, we’ll explore:
The different types of ‘gated’ content
The 6 steps in the lead gen process
How to effectively promote your content
How to successfully follow-up with leads
Who Should Participate?
This webinar was developed specifically for anyone in the MR industry that is directly involved in revenue growth for their firm, including salespeople, seller-doers, marketers, sales & marketing managers and small business owners.