An exclusive LIVE Webinar
Using Content Marketing to Drive Lead Generation
Broadcast has ended.
Not every ‘sales lead’ becomes a client. But every client started out a sales lead. Can’t happen any other way!
Sales leads are the lifeblood of growth for every organization. Generating them should be a top-priority strategy for everyone involved in sales and marketing at your firm.
And one of the best ways to do that is through ‘gated’ content… the content where downloaders have to give you their contact information to gain access. And in doing so, generate a sales lead for you.
In this fast-paced webinar, we’ll explore:
- The different types of ‘gated’ content
- How to effectively promote your content
- The 6 steps in the lead gen process
- How to successfully follow-up with leads
Who Should Participate?
This webinar was developed specifically for anyone in the MR industry that is directly involved in revenue growth for their firm, including salespeople, seller-doers, marketers, sales & marketing managers and small business owners.
To learn more about all of Harpeth Marketing's Cup of Coffee Webinars, go to: www.CupOfCoffeeWebinars.com