Even though it’s been around for a long time, email marketing continues to be the #1 performing marketing tactic for B2B businesses available today. And for good reason… it’s easy to set-up and manage, it’s low-cost and it’s the most measurable of the marketing tactics. For savvy marketers, it’s a proven way to build awareness, help position their firm and generate and nurture sales leads.
In this webinar, you’ll cover:
Key guidelines and goals for email success
Tips for effective design and copy
How to stay out of the 'spam' folder
Critical metrics for improving results
Who Should Participate?
This webinar was developed for those who have hands-on responsibility for the development, execution and measurement of their firm’s on-going email/e-newsletter program… and who might need a few new ideas to help improve their results.