Blogging is the most common of all of the different types of Content Marketing. It’s the best content marketing tactic to start with… it’s the most flexible… it’s the one tactic that can have the most impact on your firm… and – unfortunately – it’s the one that most MR firms implement without giving much thought to.
In this session you'll dig into:
The benefits of blogging in the MR industry
The process of blogging
What to blog about
Getting people to read your blog
Tips & tricks for blogging success
Who Should Participate?
Anyone in the MR industry that wants to get more out of their blogging efforts, including those relatively new to blogging and those about to jump into it. This includes independent consultants, small business owners, marketing managers and senior executives at larger firms.